The other day, a very very high ranking Barisan Nasional leader admitted to me that the coalition had indeed lost the fight to win the heart and mind of the people in the run up to the 13th General Election.
This BN leader, who is actually one of the good guys also acknowledged that the coalition's media handlers and practitioners had failed to come up with a winning strategy, enabling Pakatan's propaganda to dominate the cyberspace and even to a certain extent, the mainstream media.
For instance, just open Google news and check the numbers of pro-Pakatan stories compared to pro-BN stories.I think the ratio is about 10 to one.
BN does not have a proper answer to news portals such as Malaysiakini and Malaysian Insider in the cyberspace.
In fact all English newspapers, with the exception of NST, are all actually pro-Pakatan. The Star, The Sun, Malay Mail, The Edge and others are pro-Pakatan.
For Bahasa Malaysia newspapers, Pakatan has Sina Harian.
Let's not even talk about the Chinese newspapers.
Yes, they all claim that they are independent and neutral but for all intent and purposes, they are pro-Pakatan, plain and simple.
The funny thing was that, that good BN guy knows all these things yet he doesn't seem to know why it's like that and what to do about it.
The so-called pro-BN media is still being managed the same way as it was before the last year's general election and it is still churning out the same tired old stuff.
Likewise, the BN media handlers do not seem to know what to do to remedy the problem.
It's almost as if everyone were in a car, singing a happy song as it flew off the road and heading towards a ravine.
Everyone seems to know that the car was going to crash, yet they continued to sing the stupid happy song with no attempt being made to steer the car to safety.
Bloody stupid, I would say.
The high ranking BN leader actually asked me what should be done.
Well, I think that should be answered by the very well paid BN media handlers and their consultants.
Me? I am just an insignificant anonymous blogger.
But, still, I did think about it and as usual came up to my usual five point problems and solutions list.
It's simplistic. But then I'm a simple person. Here goes :
1. Problem : Poor leadership. What do you expect when you got people like Ahmad Maslan and Sabri Chik handling the flow of information.
Solution : Replace them with better ones. I suggest this job be given to MCA people. Maybe only then they may get their The Star and the Chinese newspapers to really support BN. You have to admit, MCA handles dissemination of information better than Umno. Example: the way the MCA faction fixed DS Dr Chua Soi Lek's sex tape was brilliant compared to the stupid way Umno handled the alleged sex tapes of DS Anwar Ibrahim and others.
2. Problem : Vested personal interest above all else. The main concern of many BN media handlers and practitioners was their selfish personal interests instead of fighting for the cause. They don't even seem to know how to motivate their own people as all they care for is just how to mprove their chances to go up the ranks so that they can earn bigger salary. They are also blinded from spotting good talents who could help fight the cause.
Solution : Identify these useless people, sack them and replace them with sincere people. Actually, it's not that difficult. Example: check among them as to who benefitted a lot from all those BN gimmick shows before GE13 and just get rid of them. One way or another they had failed yet became rich from the stupid programme that they proposed to boost BN image. Finding sincere people to replace those crooks? That is not really a problem. Actually, there are many of them. Just look around hard enough and you will find them. The key to it is that the ones who search, must also be sincere.
3. Problem : Stupidity. Sorry to say, but I personally think that many of BN media handlers were quite stupid. They do not even seem to care that Pakatan agents in government-link companies are doing their best to make sure the pro-Pakatan media was well-fed with sponsorships and advertisements. And their ideas were stupid. For instance, the Jelajah Janji DiTepati program. It is stupid and the person who came up with the idea is stupid. Having a fun fair to make DS Najib Razak looks good actually cheapened the whole BN's campaign.
Another instance of stupidity was for them to let this sorts of things to happened :
It's either Zahid Hamidi or his media handlers are morons. Or maybe all of them.
Solution: Get clever and capable people to do the thinking in the media team and get rid of the morons with no brain. The new smart people can come up with the necessary strategy on how to fight the media war. Again, these clever and capable people must be sincere to the cause. Don't simply pick from friends and relatives, okay. Definitely not some fun fair towkey selling stupid little idea to make lots of money for himself or some white men or young punks peddling con jobs by sounding clever with their fancy Mat Salleh named consultancy organization.
4. Problem: Cyber Hantu Raya. These are those who go around blackmailing BN leaders with bad write-ups in the cyberspace if they don't get what they want. It's one of the most vile things which gave BN bloggers in particular a bad name and severely damaged their credibility.
Solution: Total eradication of these shameless bastards. Do not entertain them at all. Let them write what they want. Just ignore them. You see, I can understand that there are those who earn a living by writing for either side of the political divide, but I don't think we should tolerate those who turned into a hantu raya, by sucking the blood of their master when they can't get what they undeservedly demanded.
5: Problem: Lack of discipline. Compared to the DAP's cybertroopers and their media handlers, the level of discipline among those on the BN's side should be rated on the same level as a useless bum. Most of them believe that they are the best at what they are doing but actually they are just so full of crap.
Solution: Nope, I can't think of any solution for this problem. Those in the media line are normally big headed.
1. Become an editor of a newspaper with a circulation of less than 100,000 per day and already think so highly of oneself.
2. Having a blog with less than one million page views per year and already thought of oneself as being very influential.
Very hard to come up with a solution on how to manage these kind of people's ego. You can't just whack them in the head like in the old days, okay.
Never mind, let's leave this one to the BN media handlers and their consultants. They were paid millions of ringgit anyway.
So, why should I be the one cracking my head to find solutions for their problems.
Okay, that's all. Need to go to work now.