Last night I called a friend who works at PR1MA and advised him that the state-own property developer should answer some allegations in an article published by Malay Mail Online.
The news portal has quoted some "property guru" as saying the PR1MA project is "a total failure".
My friend said PR1MA would definitely do so.
To my pleasant surprise, the PR1MA team actually responded to the accusations with a statement just an hour or two later.
That was fast.
MalayMail Online published the reply by PR1MA early this morning.
This is the report on it,
PR1MA answers “reckless allegations” by property consultants
Well, it's good that PR1MA was able to quickly diffuse the situation.
Normally, these kind of attacks would take quite a while for others on the government's side to reply.
Such "reckless allegations" would fester as the answers came very late.
And after a while, despite being false, they shaped the people's perception.
By that time the explanation comes about, the people have already formed their opinion and it would be very difficult to convince them otherwise.
Managing the flow of information is very important.
As for PR1MA, this is not the first time it has came under attack.
For instance, in October, last year there was an issue raised against PR1MA.
The attack was led by the National House Buyers Association which claimed that PR1MA was not helping prospective home owners because it works with other contractors to develop their projects.
The best rebuttal to that was by BIGCAT in one of her postings
Tinsel, who operates the blog once explained to me that she believes there's a "cartel" controlling EVERYTHING in the housing industry.
Click on the link to the BIGCAT posting and read it to know more.
The cartel is in fact so powerful that even the ministry in charge of the sector was helpless to fight it.
This cartel has a huge war chest and can even use both the mainstream and social media, to fight anyone who try to challenge their monopoly of the industry.
I suspect the article against PR1MA quoting the so-called "property guru" yesterday was the cartel's work.
Players of the cartel see PR1MA as a threat from the start.
It's because PR1MA is set to break their monopoly and end the soaring house pricing which is currently already at a ridiculous level.
Tinsel told me back then that she suspected the cartel had even designed the high prices of property in certain areas to create "enclaves" where only a certain race could afford to buy the houses there.
Indications were that the cartel will throw more dirts at PR1MA to discredit its objective of providing affordable housing for the people.
We can expect more attacks against PR1MA soon.
Hopefully my friend and his colleagues there will continue to be on their toes.
They should fight back when attacked like they did over these past 24 hours.
Well, this one is a war worth fighting for.